My Creative Process
1 - Planning & Preparation: The first step is to create a solid and efficient development plan based on the client's needs and preferences. Afterward, I search through a variety of images to find the right assets that will help to achieve the desired results.
2 - Cleanup: Before moving forward, it's essential to remove any unwanted elements, stains, marks, or folds from the photos to ensure a remarkable outcome.
3 - Composition: Carefully arranging the elements in an image is important for directing the viewer's attention. Even small changes can have a big impact on how the composition is perceived as a whole.
4 - Lighting: This step involves treating lights, shadows, tonal values, and correcting lighting direction. Lighting is crucial to creating a sense of depth and making the image feel more engaging and immersive.
5 - Color Grading: Equalizing colors is crucial. I pay attention to hue, saturation, and color temperature to create a stunning and captivating mood.
6 - Special Effects and Finishes: At this point, the picture is already impressive, but it needs something more. By adding special effects and finishes, I give it the final touch that grabs the viewers' attention with its amazing visual appeal!
Organization
I'm an extremely organized person in my personal life and work. Everything in my Photoshop file is properly separated by named groups and layers.
When I work with teams, other retouchers have no difficulty handling my files because it's easy to find every single asset.
Working Nondestructively
It's crucial to work in a nondestructive manner in Photoshop. This ensures that edits are not permanent and can be adjusted later, which is essential when clients request changes.
All of my files are created using 100% nondestructive methods.
To achieve this, I rely heavily on smart objects, adjustment layers, layer masks, layer styles, cleanup layers, smart filters, and other Photoshop features that help preserve the original file.
